Superbloom AR Filter

To support Burberry’s physical installation at the Tower of London for the Queen’s Platinum Jubilee, I created an AR filter featuring British flowers and pollinators. 

I worked with studio Video Orbit to create an immersive 3D experience, allowing users to be transported into a world of fantasy and beauty.

The filter was published on Burberry’s instagram, on the day of the Superbloom event, extending the social footprint beyond the walls of the tower to a global audience, spreading awareness of Burberry’s biodiversity pillars.



FACE VIEW
WORLD VIEW






CREDITS

creative direction
Isabelle Wuilloud

3D modelling, animation, Spark AR development
Isabelle Udo (under VIDEO ORBIT)
SCAN TO TRY FILTER ︎︎︎



ISABELLE WUILLOUD

London-based digital creative, interested in web3 and mixed realities, carving out a space within retail and fashion. She also runs the super fun @__dreamspaces Instagram account, a platform to explore utopian design and architecture.  

EXPERIENCE

Burberry
Farfetch
Dreamspaces
Neil Frances

🍄️ 💚 💭
ISABELLE WUILLOUD 

London-based digital creative, interested in web3 and  mixed realities, carving out a space within retail and fashion. She also runs the super fun @__dreamspaces Instagram account, a platform to explore utopian design and architecture.